What is ‘Purple Tuesday’?
Purple Tuesday is an international call to action to celebrate the purple pound – the spending power of disabled people and their families. It’s a milestone awareness moment for an issue that is relevant 365 days a year.
By signing up to Purple Tuesday, we learn how we can learn how to commit to actions that will improve the customer experience for disabled people.
When is it?
Tuesday, 12 November 2019.
What’s it all about?
Worldwide, the Purple Pound – the consumer spending power of disabled people and their families – is worth a staggering £2.25 trillion, yet less than 10% of businesses have a targeted plan to access this disability market. This alone highlights the commercial opportunities available for organisations and highlights the lack of accessibility currently in place for disabled people.
The aim of Purple Tuesday is to make customer-facing businesses more aware of these opportunities and challenges, and inspire them to make practical changes to improve the disabled customer experience.